Microlabs Logo Landscape

Create extraordinary customer experiences with CRM

Make every customer impression count with Salesforce CRM and Dynamic 365 Sales – the building block to customer success. As an IMDA-approved vendor, we empower SMEs to harness powerful systems at unparalleled costs.

What is CRM?

A Customer Relationship Management system or CRM is a transformative solution that revolutionizes how businesses manage customer relationships.

It helps you gain a comprehensive view of your customers so you can build experiences with your customers at the best time, with the best approach.

Leverage real-time insights and advanced analytics to make data-driven decisions that drive growth, optimize processes, and deliver exceptional customer satisfaction.

Benefits of CRM

Improve customer satisfaction

Understand your customers better by collecting and analysing customer data. This enables your business to offer personalised service, anticipate customer needs, and resolve issues quickly, leading to improved customer satisfaction and loyalty.

Reach Customers at every touchpoint with precision

By providing a 360-degree view of the customer, a CRM system enables businesses to identify and prioritize high-value customers and opportunities. This helps sales teams focus their efforts on the most promising leads, resulting in increased profitability and growth for the business.

Streamline communication

A CRM system provides a centralized database for customer information, ensuring that everyone on the team has access to the same data from marketing, sales to customer service. This makes it easier to collaborate, share information, and communicate effectively, resulting in better teamwork and more efficient processes.



Our solutions offer unparalleled scalability, allowing businesses to seamlessly adapt and grow. Break all barriers that limit your business potential with a flexible and robust CRM infrastructure.


As an IMDA-approved vendor, we offer assistance in securing government funding to eligible businesses. Receive up to 50% off the service cost and experience enterprise-level capabilities without breaking the bank.



From customizing workflows and data fields to building custom applications and integrations, we enable organizations to build a CRM system that aligns perfectly with their specific processes and requirements.


As a trusted Salesforce  & Microsoft partner, we're here to guide you every step of the way on your customer success journey. From customisation to lifetime support, we provide comprehensive assistance, including access to support resources and a dedicated success manager.


Salesforce CRM
Dynamic Sales

Our clients' favourite Salesforce CRM features

Enhanced Customer Management

360-degree customer view: Unify customer data from across sales, marketing, and service interactions through the Salesforce Customer 360 platform, gaining a holistic understanding of your customers' needs and preferences.

Personalized customer journeys: Deliver personalized experiences through Salesforce Journey Builder, automating targeted campaigns, delivering personalized content, and triggering actions based on customer behavior and preferences.

Streamlined service processes: Empower your support team with built-in tools in Salesforce Service Cloud for efficient case management, issue resolution, and exceptional customer service delivery.

Predictive Sales Forecasting & Pipeline Management

AI-powered sales insights: Leverage Salesforce Einstein's AI capabilities to forecast sales outcomes, identify high-potential opportunities, and optimize your sales pipeline for maximum efficiency using tools like Opportunity Insights and Revenue Intelligence.

Dynamic sales dashboards: Gain real-time visibility into key metrics like pipeline value, conversion rates, and deal progress through customizable dashboards and insightful reports in Salesforce Analytics.

Automated opportunity management: Automate repetitive tasks like sending reminders, updating stages, and triggering workflows with tools like Sales Process Automation and Process Builder, freeing up your sales reps to focus on closing deals.

Intelligent Marketing Automation & Lead Nurturing

Personalized marketing campaigns: Design and execute targeted campaigns based on customer segmentation, buying behavior, and real-time engagement data using Salesforce Marketing Cloud. Automate email triggers, social media interactions, and personalized content delivery with tools like Journey Builder and Marketing Automation.

Automated lead nurturing: Convert more leads into customers with automated lead nurturing workflows in Salesforce Pardot, scoring leads based on engagement and moving them through the sales funnel with personalized content and interactions.

Seamless marketing-to-sales alignment: Bridge the gap between marketing and sales with closed-loop reporting and shared customer data through tools like Marketing Cloud Einstein and Pardot B2B Marketing Analytics, ensuring qualified leads are efficiently handed off to your sales team.

Data-Driven Insights & Actionable Reporting

Powerful reporting and analytics: Gain deeper insights into your sales performance with customizable reports and dashboards powered by Salesforce Analytics, including Einstein Analytics for AI-powered insights. Track key metrics, identify trends, and make data-driven decisions.

Real-time decision-making: Access real-time sales data and actionable insights anytime, anywhere with the Salesforce mobile app, empowering your team to make informed decisions on the go.

Go Beyond the "Extra Mile"

Extend Salesforce's functionality with thousands of pre-built apps and custom integrations with your favourite tools and platforms, tailoring the platform to your unique needs.

Sales Cloud

Service Cloud

Marketing Cloud


Our clients' favourite Dynamics 365 Sales features

Customer Relationship Management

360-degree customer view: Gain a comprehensive understanding of your customers by consolidating data from sales, marketing, and service interactions. Track activities, preferences, and communications all in one place.

Enhanced customer journeys: Personalize customer experiences with intelligent tools like automated workflows, targeted campaigns, and predictive insights.

Streamlined service processes: Manage cases, resolve issues, and provide exceptional customer service efficiently with built-in tools and integration with Dynamics 365 Customer Service.

Sales Forecasting & Pipeline Management

AI-powered insights: Leverage AI to predict sales outcomes, identify high-value opportunities, and optimize your sales pipeline. Receive real-time guidance and suggestions based on historical data and trends.

Interactive sales dashboards: Monitor key metrics like pipeline value, conversion rates, and deal progress in real-time through customizable dashboards and reports.

Streamlined opportunity management: Manage opportunities throughout the sales cycle, from lead generation to deal closure, with automated tasks, reminders, and stage progression tools.

Intelligent Marketing Automation

Personalized campaigns: Design and execute targeted marketing campaigns based on customer segments, preferences, and buying behaviours. Automate campaign triggers, email newsletters, and social media interactions.

Lead nurturing and scoring: Identify promising leads and nurture them towards conversion with automated workflows and lead scoring based on engagement and interest.

Seamless marketing-to-sales alignment: Connect marketing activities with sales opportunities through closed-loop reporting and shared customer data, ensuring a smooth handoff to your sales team.

Data-Driven Insights & Analytics:

Power BI integration: Leverage Power BI's powerful analytics capabilities to visualize your sales data, identify trends and patterns, and gain actionable insights for informed decision-making.

Customizable dashboards & reports: Create personalized dashboards that track key metrics relevant to your business goals and provide real-time visibility into sales performance.

Predictive analytics: Utilize AI-powered forecasting to anticipate future trends, optimize resource allocation, and make data-driven sales decisions.

Go Beyond the "Extra Mile"

Dynamics 365 Sales seamlessly integrates with other Microsoft products like Office 365 and LinkedIn, enhancing collaboration and data accessibility across your organization.

Office 365



Check your eligibility for grants

Find out if you qualify for grants and save up to 50% on service costs—no application hassle required.

Thank You, we'll be in touch soon.

Empowering SMEs since 2011

Small-sized businesses

Being the backbone of our economy, we invest time in understanding the unique challenges small businesses face when adopting new technologies. At Microlabs, we specialise in providing tailored solutions that perfectly fit limited timeframes and tight budgets ensuring they can adapt and thrive in today's fast-paced digital landscape.

Medium-sized businesses

Moving with agility at scale is what makes or breaks medium-sized businesses' success. Microlabs understands the challenges of scaling up and the potential pitfalls of under-utilised solutions. With our expertise, we ensure optimal utilisation of technology, transforming it into a strategic asset that drives growth and success for your business.

What makes Microlabs different

IMDA accredited

As an IMDA-certified partner, we help our clients secure government funding, ensuring significant cost savings while benefiting from world-class solutions.

Over 20 years of combined experience

Our skilled team stays updated with the latest market trends and developments, ensuring we provide the best-in-class solutions for your business.

A sincere partner you can trust

We are a dedicated and transparent team, committed to delivering our services in the most honest and transparent manner.

100% committed to your success

Our support extends beyond implementation. From customization to lifetime assistance, we are committed to your long-term success.

See the world through your customers' eyes with CRM


our offices


Address: 21 Woodlands Industrial Park E1, #03-07, Singapore 757720

Phone: +65 6844 0558

Email: sales@microlabs.com.sg

Find us on social


Address: 104/E Block-F New Alipore, Kolkata, India 700053

Email: MLindia@microlabs.com.sg

©Microlabs Pte. Ltd. 2023. All rights reserved